Zentech
Website redesign for a Fintech Company
A fintech startup aimed to stand out in the industry by revamping its website for B2B clients in finance, security, education, and investment. This case study delves into the challenges and successes of their two-month UX/UI redesign journey, emphasizing key insights gained.
Project Overview
The project involved a complete overhaul of the website design, utilizing Figma for design purposes and WordPress for website development. The primary goals were to enhance user experience, make the company stand out, and focus primarily on e-commerce businesses by showcasing the platform’s capabilities in handling payment gateways and integrating with various CMS solutions.
Project Goals
- Enhanced User Experience: Creating an intuitive and seamless interface for businesses to manage finances and access investment options effortlessly.
- Stand Out in the Industry: Develop a visually striking and unique design to differentiate the company from competitors.
- E-commerce Focus: Tailor the design to attract e-commerce businesses.
Overcoming Challenges
- Differentiation: Conducted thorough competitor analysis to identify unique design elements and messaging. Emphasized the company’s cutting-edge technology and user-friendly interfaces through vibrant yet professional design choices.
- Payment Integration: Collaborated closely with developers to implement a robust payment gateway solution compatible with various methods, ensuring a secure and smooth transaction experience.
- Design Balance: Iterative design phases and user testing helped strike the right balance between a modern, fresh appearance and a credible, professional tone.
Thr process we follow
- Research and Analysis: Conducted market research, competitor analysis, and user personas to understand client needs and industry trends.
- Wireframing and Design: Produced wireframes to map out the site structure and user flow. Followed by creating high-fidelity designs in Figma, emphasizing intuitive navigation and clear visual hierarchy.
- Development and Testing: Developed the website on WordPress, ensuring the design was responsive and fully functional across devices. Underwent several rounds of testing to validate the site’s usability and performance.
Key results and impact
Increased Website Traffic
Analytics data showed a significant uptick in unique visitors and page views.
Improved User Engagement
Sessions lasted longer, bounce rates decreased. Redesigned interface boosted navigation ease and content engagement.
Increased Sign-ups or Sales:
Redesigned site led to increased sign-ups and conversions due to intuitive interface and improved call-to-action, resulting in more leads and sales.
Key Learnings
The successful website redesign emphasizes the importance of a strong UX/UI overhaul for meeting business goals and boosting digital presence. Overcoming challenges yielded valuable insights, demonstrating the crucial link between design, user experience, and business performance in the digital realm.
Kick-off your new design project
by booking a free call
Our prices are custom-based. It depends on the type and scope of the project.
With any specific questions, feel free to reach out to us
info@grandsolutions.eu
FAQ
- Discovery and planning: Get to know the startup and their business, and develop a plan for the website.
- Design phase 1: Create wireframes and mockups of the website’s pages, and get feedback from the team.
- Design phase 2: Set up the brand identity and the UI of the site.
- Testing and launch: Test the website thoroughly and launch it once it is approved.
- Ongoing support: Provide support for you after the website is launched, such as site updates, regural blog posts or SEO services.
Our pricing varies depending on a number of factors, including the number of pages, whether you need additional copy, brand design, or research. Once we have established these answers, I can send you a proposal outlining the project’s cost and terms.
Yes, we have been working exclusively with startups and tech software companies for over five years.
Website design and development typically takes 1-4 months, depending on the complexity of the project. This includes the time it takes to gather requirements, develop a design concept, test and launch it.
Here is a more detailed breakdown of our design process:
- Requirements gathering: This is where I will work with you to understand your needs and goals for the website. I will also need to know about your target audience and the type of content that you want to include on the website.
- Design concept: Once I have a good understanding of your requirements, I will develop a design concept for the website. This will include the website’s overall layout, navigation, and visual style.
- Coding: Once you are happy with the design concept, I will begin building the website in the choosen site builder which is either WordPress or Webflow.
- Testing and launch: Once the website is coded, I will test it thoroughly to make sure that it is working properly and that it is easy to use. Once you are happy with the website, I will launch it and make it live on the internet.
However, I understand that there may be cases where additional revisions are needed. For example, if you have a complex project or if you need to make significant changes to the design, I may be able to accommodate additional revisions for an additional fee.
I am committed to working with my clients to create a website that they love, so I will always do my best to accommodate their needs. However, it is important to be realistic about the number of revisions that are needed. Too many revisions can delay the project and increase the cost.
Yes, I offer SEO services.
I can help you improve your website’s visibility and ranking in search engine results pages (SERPs) by optimizing your website’s content, structure, and technical aspects.
Yes, you can use your own domain and host provider, but we would recommend that you let us take care for the hosting. This way we can speed up the development process, also it is much easier to do the proper SEO services for the site. Not to mention our host provider has 24/7 live customer service whom can help us trouble shoot any technical issu in no time.
We offer a comprehensive range of support after the website is launched.
- Technical support: I will help you troubleshoot any technical problems that may arise with your website. This includes things like server errors, broken links, and plugin conflicts.
- Security updates: I will keep your website’s software up to date with the latest security patches. This will help to protect your website from hackers and malware.
- Backups: I will regularly back up your website so that you can restore it in the event of a problem.
- Performance monitoring: I will monitor your website’s performance and make adjustments as needed to ensure that it is loading quickly and efficiently.
- Content updates: I can help you to update your website’s content on a regular basis. This includes things like adding new blog posts, updating product pages, and changing images.
